Alex Albon launches an app

Williams Racing F1 driver Alex Albon has launched an app.

Yeah, you read that right. Williams Racing driver Alex Albon not only has:

- a website

- a shoe

- Serious golf game 😂

- and a lot of pets

He now has an app crafted for fans. The launch and app , built with Fan Capital promises exclusive content for fans centered around Albon, a shop for merchandise, simple layout with important news, and a unique fan passport (I’m a nice otter, if you were curious)

This. Is. The. Future.

Now more than ever sports and brands are driven by data. Activations, partnerships, performance, and more are built off of numbers. With this app, it not only gives the Albon team information on the amount of fans they can convert into downloading the app but also the demographic information needed to enhance his and his partners marketing efforts.

For example:

The average Albon Instagram follower? Who are they. I don’t have access to that data, but I’m going to make an educated guess it’s: 

- women aged 20-28

- primarily British, Thai and southeast Asian, and American geographical areas 

- who love Albon for his bubbly personality and friendliness

- and their purchasing patterns are strongly driven by pop culture (sports, music, influencers, etc.)

But, are these the people downloading the app?

The information collected when you sign up for the app includes basic info such as;

- name

- Email and/or phone number

- Birthday (no year)

- Country

- Time zone

- And zip code 

This can assist the Albon camp not only in the specific targeting of fans through text and email information (which will also be shared with sponsors of your chose to allow it) but also provides important geographical data.

A problem with Albon's past shoe release was the type of material used did not suit to some of the climates and weather patterns of a large portion of Albon's fanbase, as shown in his comments sections. These shoes were more conducive to the European and American fans. 

This new geographical data can be used to build upon data available from social channels, shows where Albon's even more dedicated fans are. If you download the app, willingly submit your information, then you’re a higher level and more dedicated fan compared to just an Instagram follower. You’re also more likely to and one step closer to making a purchase. 

It’s a great way to collect data on fans to inform your decisions, on par for the overall Williams strategy if you’ve seen episode 4 of drive to survive and ever listened to James Vowels speak about Formula 1. 

Albon is investing in his own data driven future, allowing for more data to be naturally collected and used to better understand how to target his market but also to inspire his future merchandise and content pursuits.

It’s an amazing initiative by a truly pioneering team between Albon, Fan Capital, and everyone else involved.